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October 27, 2015

Designing for Touchscreens

Why there are fingerprints all over the TV Set A story I hear frequently from parents of young children goes something like this: “We were watching TV the other day, and Jimmy went right over to it and started touching the screen. He thought he could pause it or change the channel or something!” Stories […]

October 21, 2015

Interactive Displays in Digital Signage

The role of the sign has been redefined pretty recently in it’s history. It doesn’t have to be a stagnate print placed in single spot hoping to give a message. With interactive digital signage, advertisers are able to connect with viewers through displays which give far more opportunities for direct engagement. Interactive signs have paired […]

October 13, 2015

Simple, Effective Messaging with Digital Signage

I began my career producing and editing commercials for small businesses at local TV stations.  Many of those spots all shared one common problem:  too much information presented in an unclear fashion all in too short of a time.  This problem can be true across all mediums, but it is an especially important issue when […]