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March 28, 2016

You’re Doing It Wrong: Common Content Mistakes

Last week I had the honor of speaking at the Digital Signage Expo. The focus of my presentation was on content, and the mistakes we see network providers making when it comes to communicating through this medium. Technology takes center stage at DSE, which is why we felt that it’s important to take a step […]

March 3, 2016

Frame Rate and Why it Matters

When creating digital content for a client, one thing you’ll need to know is how they want their content to “feel.” What do we mean by that? Well, what emotions do they want their spot to portray? Do they want a fast-paced spot filled with action? Or maybe a slow, dramactic, emotional spot? Knowing how the […]