Our client Meijer asked us to come up with a digital signage strategy for their new mExpress gas station. The client asked for a “showstopper” display, showcasing Meijer’s focus on technology and innovation. After going through a few concepts for the space, we settled on an eye-catching wraparound 13 screen video wall, as seen in the video above. The installation also includes an LED component located behind the screens, which is color coordinated with the content displayed. The LEDs give the illusion of the content extending past the edges of the screens for an even bigger impact. The video wall provides eye-catching, fun pieces of content for shoppers to enjoy, while also encouraging them to grab a beverage or hot meal before they hit the road. Our team designed ten custom videos showcasing Purple Cow ice cream (and floats!), fountain drink options, ICEE frozen beverages, coffee, donuts, iced tea, and mPerks offers. When you visit, keep an eye out for new Expressland scenes that change with the seasons.
Author: Tyler Eisaman