June 30, 2021

Custer Interactive Video Wall

Custer is a Grand Rapids, MI based company providing workplace design, custom solutions, and interior remodels. With locations throughout Michigan and Indiana, their subsidiary companies round out full-service solutions for their clients including smart workplace solutions through technology. Freshwater Digital often partners with CS Erickson, a Custer Family company specializing in integrated technology solutions, on digital […]

November 11, 2020

Digital Signage Enhances Aquatic Experience

In early 2019, Freshwater Digital was invited to Gulfport, Mississippi along with our partner ComQi (an AUO Company). We met with the Mississippi Aquarium team to discuss their desire to have a digital signage network throughout the facility. With a target launch date of Spring 2020, we went right to work. Through dwell time analysis, […]

Internal Communications Digital Signage
August 12, 2020

Internal Communications Digital Signage For Remote Offices & Employees

Digital signage for internal communications is the perfect tool to utilize in a corporate office where you have a mix of audiences. Between those who despise opening their email or just simply can’t keep up with the volume they receive. Or, the unique audiences who aren’t always in the office such as outside sales, vendors, […]

Digital Tags - Isolation Precaution
August 6, 2020

Healthcare Digital Tags

Healthcare digital tags can replace those pesky paper signs that are taped on patient room doors. Paper signs are not only an expensive ongoing cost but typically get forgotten or simply fall to the ground. Isolation and Patient Precautions Healthcare facilities and hospitals typically have paper signs placed on patient room doors that display isolation […]

Digital Signage Content Strategy
July 21, 2020

Content Before Digital Signage Hardware

Hardware and software procurement is often either overlooked or handled by a different department for digital signage. A pain point in the industry, especially from a digital signage agency perspective, is that content isn’t the number one influence on the reasoning for a project. Content decides digital signage hardware. If the content and audience it’s […]

Library Digital Display
May 27, 2020

Helping Libraries Reopen

Libraries are an incredible asset to local communities and their offerings are highly beneficial. Libraries offer far more than just books in this day and age. The freedom of information allows patrons to research, learn, and expand their knowledge. Public libraries also provide technology to those who need it, group classes, storytimes, community outreach programs, […]

Retail Digital Welcome Screen
May 18, 2020

Safer Shopping through Digital Signage

By: Alyssa Ahrens Digital welcome screens help you communicate with your customers, employees, and stakeholders during these difficult and challenging times. COVID-19 has changed how we communicate, specifically at the entrance of retail, grocery, warehouses, and offices. While living in these unpredictable times every trip to the store comes with new precautions the safe shopper […]

2020 Graduation Video - Pay it Forward
May 6, 2020

Pay it Forward – Graduation Video On Us

These are unprecedented and challenging times. It’s difficult for almost everyone to manage during this pandemic. However, we want to focus on the positives during this time, as best we can. We’ve been dedicating as many hours as we can during the past several weeks to creating motion graphics video content at no cost to […]

April 21, 2020

Digital Tag Request for Proposal (RFP)

How much are electronic shelf labels (e-ink)? Read our RFP outline below and take the tools we provide to gain a better, more transparent, understanding of digital tag costs. Are you looking up how to implement e-ink digital tags to your company? We discuss in this blog and RFP outline how you can purchase, install, […]

Connecting Brands to Customers
April 17, 2020

Brand Emotional Connection to Customers Through Technology

How can digital experiences help achieve emotional connections between brands and customers? Brand emotional connection to customers through technology. How can we create that strong connection between your brand and your customers? Let’s explore how that connection happens and how to use digital signage technology to achieve your goals. Digital experiences can cause an intrinsic […]

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