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#FWdigital
June 27, 2019

Content Communications

What tools do you use for content communications to clients? All projects are unique and treated individually how we effectively communicate content strategies to clients. It’s difficult to summarize the initial creative phases as no two projects for us are the same. For example, we’re either creating a complex interactive touchscreen, a 30-second broadcast ad, […]

Video Production Freshwater Digital #FWDigital
May 29, 2019

Custom Content Creation

What programs do you use to develop custom content? Freshwater Digital is a full turn-key digital signage provider. We provide everything from initial consultation to hardware and installation. We focus our digital signage strategies around high-quality custom content creation that range in ways that we create and manage. Having said that, we have a few […]

#DigitalTags
February 14, 2019

Emerging Digital Signage Trends in 2019

Where digital signage is going in 2019

January 25, 2019

Retail Store Design & Digital Signage

What advice do you have for store designers when they are asked to plan digital signage in a retail space? The retail space is highly competitive and companies are constantly improving customer experiences in their locations. Adapting to the way current and future generations retain information regarding marketing is always a challenge. Digital signage helps […]

December 17, 2018

Concepting Content

What are best practices for concepting digital signage content? One of the most important aspects of digital signage isn’t just about the screen, butwhat goes on it. It is said that “Content is King,” so, when it comes to digital signage,how do you come up with that content?How to StartFirst, you have to have an […]

November 19, 2018

Digital Signage Data Visualization

Digital signage data visualization leads to successful businesses in this day and age. Employees and stakeholders desire and even need constant and detailed information on everything an organization is doing. This can range from analytics on logistics to employee retention and satisfaction surveys and everything in-between. Logistics   Data shows associates exactly where they stand […]

November 5, 2018

Targeted Content in Public Spaces

What are some ways to serve targeted content when you’re dealing with public spaces and a bunch of demographics at once? One of the most difficult challenges in serving up relevant content is successfully creating and displaying targeted content when there is a multitude of demographics. The problem with a diverse space is that the […]

August 2, 2018

Digital Tags – Hospitality

As we continue our Digital Tag product series videos, we now highlight the use of digital tags in hospitality.  To this day, hotels and motels continue to use printed door hangers to notify staff of cleaning needs, privacy, or continental breakfast orders.  Additionally, there are significant messaging opportunities for the guests, including welcome messaging, cocktail […]

July 31, 2018

Transparent Display Content Production

 A question we recently received and one that has came up more frequently over the years is – How to design content for transparent displays? First – What is a transparent display? Transparent displays use a semi-transparent glass or film that allows content to be played on it while simultaneously being able to see through […]

June 25, 2018

Leverage Digital Signage Content

We were recently asked a question for the industry regarding content – “What can creative agencies and content producers do to deliver better solutions to end users who leverage digital signage?” Agencies, production houses, and creative freelance bohemians (as my insurance agent calls them) all exist because really good creative strategy is hard to pull […]