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July 31, 2018

Transparent Display Content Production

 A question we recently received and one that has came up more frequently over the years is – How to design content for transparent displays? First – What is a transparent display? Transparent displays use a semi-transparent glass or film that allows content to be played on it while simultaneously being able to see through […]

June 25, 2018

Leverage Digital Signage Content

We were recently asked a question for the industry regarding content – “What can creative agencies and content producers do to deliver better solutions to end users who leverage digital signage?” Agencies, production houses, and creative freelance bohemians (as my insurance agent calls them) all exist because really good creative strategy is hard to pull […]

June 5, 2018

DSE 2018 in Review

Looking Back at DSE 2018 DSE 2018 was such an innovating and eye-opening experience. As a consultant in this industry we are thinking outside the box daily to come up with new and innovative solutions for our clients. Not only was DSE a reinforcer that the world is going digital at a high speed, but […]

May 9, 2018

Why Include Digital Signage in Your Construction Plans

Integrating your IT and digital infrastructure to your new building, store, or remodel project is essential. Implementing digital signage is always easier and more seamless if included in the original design, infrastructure, and budgets for your organization’s next steps. New Construction & Digital Signage Design One of the most important aspects of your new building […]

May 7, 2018

Menu Labeling Compliance Goes into Effect Today

Freshwater has been working with our clients over the past several years in preparation for today. The US Food and Drug Administration’s food labeling program is, after much debate and delay, finally in place. These Menu Labeling Compliance guidelines for calories were initiated by the 2010 Affordable Care Act. Simply put, the law requires grocers […]

May 2, 2018

Digital Tags for Schools and Universities

Freshwater Digital is proud to share a video demonstrating how our Digital Tag solution can help improve communications in schools and universities. The real time updates and relatively low cost of capital and operation make digital tags a viable tool for administrators, teachers and even law enforcement to communicate with students for everything from daily […]

April 25, 2018

FDA Menu Compliance Made Simple

For the past few years, restaurants and retailers with in-store restaurants have been closely following an FDA requirement for caloric values to be displayed on their in-store menu boards.  After a few delays, the latest deadline of May 7, 2018 is approaching quickly and according to news outlets, it’s making restaurant owners worried (article 1 & article 2). For […]

April 11, 2018

Freshwater Digital Takes the Lead in Digital Tags Across Multiple Verticals

Technology Freshwater Digital now offers industry leading digital tag technology. E-Ink started as a project at MIT, made its commercial debut in e-reader technology and electronic shelf labels, but it is quickly gaining momentum in the digital signage industry. For years, the technology has been primarily associated with the Kindle, but e-paper is much bigger […]

March 29, 2018

Beyond Motion Graphics – The FWD Studio

Freshwater Digital is constantly expanding our business and how we can better serve our clients. We recently had the opportunity to utilize our new office for a studio expansion. We’ve primarily worked with motion graphics for our digital signage clients. Motion graphics is a phenomenal way to deliver messaging in an appealing and informative medium […]

February 9, 2018

Outdoor Vs Indoor Digital Signage

The Question What are the content trends and differences for outdoor signage versus indoor signage? Indoor and outdoor content can have a lot of strategy similarities.  Deployments such as menu boards, wayfinding, directories, and more are frequently located both indoors and outdoors.  There are a few ways that outdoor signage can be significantly different from […]