February 9, 2018

Outdoor Vs Indoor Digital Signage

The Question What are the content trends and differences for outdoor signage versus indoor signage? Indoor and outdoor content can have a lot of strategy similarities.  Deployments such as menu boards, wayfinding, directories, and more are frequently located both indoors and outdoors.  There are a few ways that outdoor signage can be significantly different from […]

January 8, 2018

Playlist Size

A question that comes up often in the digital signage industry is how a playlist should be organized and managed. We’ve discussed in previous blogs, Content and White Noise, what the ideal content is and how it’s managed. The playlist order and management utilizes your unique content and displays it to your audience at a specific […]

December 20, 2017

FWD Partners with Grand Rapids Public Museum

The Grand Rapids Public Museum Partners with Freshwater Digital to Enhance an Iconic Artifact with an Interactive Digital Experience   The main hall of the Grand Rapids Public Museum’s downtown Van Andel Museum Center, one of the area’s largest and most popular tourist destinations, recently became much brighter and more entertaining with the installation of […]

December 11, 2017

The Future of Digital Signage and Customer Experience

With the growth of online shopping, how can digital signage evolve in customer-facing environments and impact the shopping experience?   Digital Signage Future Digital signage providers need to understand and adapt to the needs of brick and mortar retail. It has always been imperative that our business understands the customer’s needs and how customers shop. […]

December 7, 2017

Support for Digital Signage

Support for Digital Signage Large-scale digital signage networks utilize an array of equipment, software, and nearly limitless content variations. Having a complex digital signage network doesn’t have to add more hours to troubleshooting or your IT team. A team should be available from your digital signage agency that provides complete and effective oversight of your […]

November 29, 2017

Digital Menu Boards Advantages Over Print

Digital Menu Boards FWD had another successful year in 2017, especially in regards to digital menu boards. We’ve designed and installed digital displays in multiple local restaurants and fortune 500 companies. The most significant advantages, among others, is the ability to change advertisements and menu options at any time, anywhere.   Calories, Prices, and Items Calories […]

October 17, 2017

FWD New Office & Open House

New Office As part of our continued growth, we’ve expanded operations with the acquisition of an office/warehouse building in an industrial park near Gerald R. Ford Airport. Our 17-person firm moved into the newly renovated space on October 1st. FWD began in 2007 as a one-person digital signage provider and has experienced average year over year […]

September 22, 2017

Eliminate “White Noise” From Your Network

How to eliminate content from becoming “white noise” to your audience.  Creating and managing engaging content can be one of the most difficult and time-consuming aspects of digital signage. Keeping content fresh and intriguing to your audience is essential to the success and ROI of the network. There are 3 key components of keeping content […]

August 30, 2017

Monetize Your Digital Signage

Monetize Your Digital Signage Outside of all the fundamental reasons that digital signage provides exceptional ROI, earning advertising dollars gives an immediate and measurable return. Advertising Reaching customers and stakeholders is a major challenge in business. Advertising is a common strategy in reaching customers, whether your objective is to increase awareness or initiate an action. […]

August 10, 2017

HR/Internal Communications & Digital Signage

Digital signage is growing in popularity as a medium to connect businesses with their customers. This is especially true with entrance screens and menu boards for informing customers of current promotions, news, and general information. The medium that can be overlooked is its strength in internal communications. Internal Communications Internal Communications can loosely be defined […]