September 29, 2015

Introducing Freshwater Digital

We Introduce Freshwater Digital — Freshwater Digital Media Partners Announces New Brand Image and 5 Years of Growth

After 5 Years as Freshwater Digital Media Partners, Grand Rapids-Based Digital Signage and Digital Media Production Agency Unveils New Brand and Plans for Continued Innovation.

Grand Rapids, Michigan: After five years of growth and innovation in the digital signage industry, Freshwater Digital Media Partners is pleased to announce a new office, new business ventures and a new branding effort as simply, Freshwater Digital.  These new developments are a reflection of the substantial strides the Grand Rapids-based agency has made in it’s short history and are building blocks to what it hopes to accomplish in the future.  In the past few months, Freshwater Digital has moved into a new office/warehouse space, hired several talented employees, released its own proprietary digital signage software, and is now re-branding itself with a new name, new logo, new website and new social media efforts.  Freshwater Digital will be sharing all of these exciting developments at their new office at an Open House on October 15.

The new brand reflects the substantial growth Freshwater Digital has experienced over the past few years as well as its development of its proprietary products that allow brands to execute a wide array of rich customer experiences. For example, Freshwater Digital’s proprietary Wave (wavesignage.com) platform merges what previously took multiple vendors and custom approaches into a single, easy-to-use platform for displaying content in any digital medium.

Several Fortune 500 retailers currently leverage Freshwater Digital’s dynamic content solution Wave to motivate consumer behavior. “Having the ability to serve up custom content solutions for our clients, regardless of the hardware they currently support, gives us a huge competitive advantage and helps our clients surpass their goals.”, states Freshwater Digital’s President, Matt Downey.

In the past two years, the company has nearly tripled in revenue and tripled the number of clients it serves. Under Matt Downey’s leadership, the company recently acquired digital gaming company “Extreme Ring Swing” (extremeringswing.com) specifically for the purposes of meeting the needs of clients not only looking to promote product in their establishments, but to increase sales through establishment dwell time.  The acquisition represents Freshwater Digital’s commitment to innovation and product development.  These commitments have resulted in the need for a larger facility and additional staff. Bringing technology, creative, and manufacturing jobs to Grand Rapids remains a top goal for the agency.

Now found at fwdigital.net, the company continues to be headquartered in Grand Rapids, MI.  Freshwater Digital is hosting an open house to provide tours of the new facility, demonstrate our technology, introduce our newest staff, and celebrate 5 years of success. Please join Freshwater Digital Thursday, October 15th at 2255 29th Street SE, Grand Rapids, MI 49508.


About Freshwater Digital (formerly Freshwater Digital Media Partners)

Freshwater loves digital signage and media production. We live it. Our passion is making digital signage networks successful and effective. Our mission is to provide top quality video production and motion graphics affordable for customers big and small. We are Freshwater. Fresh and fluid ideas in creativity and technology in this fast and ever changing world.

Freshwater Digital provides a full range of services for companies that are developing and/or operating Digital Out of Home/Place Based Media networks. Services include vendor sourcing, network strategy, content management, custom creative/content sourcing and ad revenue consulting.