JTI | Freshwater Digital


Japan Tobacco International, or JTI, is a global tobacco and vaping company making some of the best known smoke brands including Winston, Mevius, Camel, and LD. Recently, JTI moved into a brand new U.S. Corporate Headquarters in Teaneck, NJ. To further enhance the new modern offices, the JTI team sought to bring a digital aspect to the space as well. More specifically, the HR department wanted to find an easy way to keep employees, clients, and visitors informed throughout their new offices.


Knowing that they built this facility with expansion in mind, the JTI team realized that they needed a way to help new and existing employees with their transition into the new office space. Additionally, they knew that their new space would be unfamiliar to clients and visitors, so providing accurate information to those in the building at all times was important.


By implementing digital tags outside of each individual executive office and within individual cubicles, Freshwater has given the JTI team the ability to display vital information for all of their employees. Employee names, job title, and personal messages are now clearly displayed. In addition, the tags provide way-finding information with room numbers. This digital solution allows for anyone who enters the building to be fully knowledgeable about the space. Furthermore, digital tags allow for flexible and fast content changes at any time. Information on the tags can be changed within seconds in the case that an employee is moved to another department, a new office, or any other personnel situation.

Outlook – Testimonial

This solution has been a great success for the JTI team as they’ve begun inviting their staff back into the new offices. This has been slow due to the pandemic and working from home, but the digital tags have allowed for them to have a seamless transition back to the office.