Freshwater Digital partnered with Wolverine Worldwide to interest the Grand Rapids Airport in a digital signage installation. We designed and created an interactive touchscreen showcasing Wolverine Worldwide brands to the thousands of potential customers arriving to and departing from the airport. The installation also features a display listing upcoming events in the Grand Rapids area that may be of interest to passersby. Finally, the touchscreen hosts a “which shoe is best for you” quiz, giving recommendations based on customer input. Quarterly updates provided by Wolverine and optimized by Freshwater keep the content fresh. This video we shot during construction showcases the overall project, installation, and Freshwater’s custom content services.