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Internal Communications Digital Signage
August 12, 2020

Internal Communications Digital Signage For Remote Offices & Employees

Digital signage for internal communications is the perfect tool to utilize in a corporate office where you have a mix of audiences. Between those who despise opening their email or just simply can’t keep up with the volume they receive. Or, the unique audiences who aren’t always in the office such as outside sales, vendors, […]

January 10, 2020

Digital Tag Successes

2019 was another record year at Freshwater Digital for both continued business growth and new industry opportunities, including digital tags successes. Throughout the year our team had the chance to explore new and innovative ways for implementing the e-ink digital tag technology and our solutions into industries outside of the prominent grocery retail environment.  With […]

#FWdigital
June 27, 2019

Content Communications

What tools do you use for content communications to clients? All projects are unique and treated individually how we effectively communicate content strategies to clients. It’s difficult to summarize the initial creative phases as no two projects for us are the same. For example, we’re either creating a complex interactive touchscreen, a 30-second broadcast ad, […]

Addy Award Winners
February 14, 2019

2019 Addy Award Winners

We’re Addy award winners! We won two ADDY Awards! Stay tuned for more details. Check out some of our portfolio page for a look into everything we work on, including our Addy award winning videos! Freshwater Digital also created the sponsor reel for the 2019 West Michigan Advertising Federation competition, 2019 ADDY Awards. Addy Reel […]

E-ink Digital Tags
February 14, 2019

Emerging Digital Signage Trends in 2019

Where digital signage is going in 2019

January 25, 2019

Retail Store Design & Digital Signage

What advice do you have for store designers when they are asked to plan digital signage in a retail space? The retail space is highly competitive and companies are constantly improving customer experiences in their locations. Adapting to the way current and future generations retain information regarding marketing is always a challenge. Digital signage helps […]

December 17, 2018

Concepting Digital Signage Content

What are the best practices for concepting digital signage content? One of the most important aspects of digital signage isn’t just about the screen, but what goes on it. It is said that “Content is King,” so, when it comes to digital signage, how do you start concepting digital signage content? How to Start First, […]

Transparent Display Content
July 31, 2018

Transparent Display Content Production

A question we recently received and one that has come up more frequently over the years is – How to design content for transparent displays? First – What is a transparent display? Transparent displays use a semi-transparent glass or film that allows content to be played on it while simultaneously being able to see through […]

May 7, 2018

Menu Labeling Compliance Goes into Effect Today

Freshwater has been working with our clients over the past several years in preparation for today. The US Food and Drug Administration’s food labeling program is, after much debate and delay, finally in place. These Menu Labeling Compliance guidelines for calories were initiated by the 2010 Affordable Care Act. Simply put, the law requires grocers […]

West Michigan Whitecaps
April 9, 2014

West Michigan Whitecaps

Rebuild Timelapse Video Freshwater Digital is excited to work with Fifth Third Ballpark and the home of the West Michigan Whitecaps. The ballpark is currently rebuilding after the stadium caught fire on January 3rd, 2014. The fire claimed the ballpark’s first base side suites, concourse and clubhouse. Even though the ballpark lost 20 years of […]