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November 9, 2015

What is a Motion Designer?

The concept of motion graphics has been around for decades, but as of recently it has taken off exponentially! With computers becoming more powerful and efficient, visionaries can now create truly spectacular pieces of work like never before. In addition to computing power, the level of detail has leaped forward working with 4K and higher resolution. This is now becoming the standard for video and we at Freshwater Digital are also following this trend with our videos. It truly is an exciting time to be a motion graphics designer, the possibilities and creativity are literally endless!

Motion graphics are everywhere and you sometimes don’t even recognize them as a powerful toolbar communication. I get asked all the time, “what do I do?” and tell them, “I am a motion graphics designer.” Most of the time I’m asked to elaborate. When you think of graphic design usually it’s working with a single image. With motion graphics, there are several layers of photos, shapes and text that move around on a timeline, set by keyframes to make a bunch of images into a video. Some of the best examples of motion graphics can be found at sporting events, in the news, ESPN, digital signage, movies and the internet. The intent of motion graphics is to visually cue you to do something, buy something, be informed, entertainment and to have fun while watching it.

My primary software to make motion graphics has been Adobe After Effects for about 7 years now. It is one of the most powerful programs out there that is continually getting updates, new plugins, enhancements and features. This ultimately leads to faster production time and a better user experience. Other software programs allow motion graphics to be used across multiple platforms delivering message driven content for example. Here at Freshwater Digital, we utilize motion graphics in a multitude of ways. From hologram projectors, projection mapping, interactive directories to our custom Wave software, we are always on the forefront of the question “how can we make an experience engaging and exciting?” At the end of the day it is the creative freedom and new challenges to face that I love the most about motion graphics.

If you’d like to learn more about Motion Graphics, connect with Freshwater on Facebook, Twitter, or LinkedIn.

Matt Taylor, Motion Graphics Designer­