Custom Content Creation | Freshwater Digital

Custom Content Creation

May 29, 2019 Alyssa Ahrens

Custom Content Creation

What programs do you use to develop custom content?

Freshwater Digital is a full turn-key digital signage provider. We provide everything from initial consultation to hardware and installation. We focus our digital signage strategies around high-quality custom content creation that range in ways that we create and manage. Having said that, we have a few categories of content that all get developed and managed in their own way. The categories include video production, motion graphics, and development.

Video Production

Coming from the world of video production, content creation comes in stages: Pre-production, production, and post-production.
For production, we use a variety of cameras, lights, microphones, audio recorders, and other support tools. Lighting is arguably the most important element of custom film production. Not all light is created equal in terms of quality. We love diffused light that has consistent output and color. The best tool for that is the sun. When that’s not an option, production lighting and light modifiers help us blanket our surroundings with controlled lighting that we then capture with cameras. From full frame DSLR’s to tricked out RED brand equipment, or even super high-speed Phantom cameras, we record our world to view in retrospect again and again.
+ Natural light – Sun
+ Camera – Ranging from DSLR’s to 4K Phantom slow-motion cameras.
+ Production Lights – Versatile high quality, high output, LED production lighting
+ Microphone – Unidirectional mic that reduces background noise for multiple applications
+ Studio – We have a custom-designed studio in-house

Editing & Motion Graphics

Like most of the professional creative industry, our team relies on Adobe Creative Suite for editing our captured content and graphic design. Our firm does a ton of 2D motion graphics work, so the most heavily utilized program is After Effects. Certain designers prefer certain Adobe programs but that is more on a per person per project basis depending on the content needs. For video editing, we use Premiere, and Audition for sound design. Finally, our 3D motion graphics designer uses various programs such as Blender for both photorealistic and 3D applications.

Custom Development / Dynamic Content

Freshwater builds dynamic digital signage content. Often, that is in the form of HTML templates that pull in data from various API’s using JavaScript, and are styled with CSS along with motion graphics embedded from our creative team. We use a variety of development environments, including Sublime Text and Visual Studio code, to build our content. Freshwater has a built a proprietary build process that packages up templates for various content management systems automatically, which allows us to be agnostic to where our content plays.
CMS Content Creators
Some CMS’s have robust content development options, including html5 integrations. These are also a valuable tool in content development/management. Software is improving where even certain interfaces appear similar to Adobe and are created with
UI/UX design in mind.

Overall, Freshwater is hardware software agnostic. This not only allows us to be flexible but naturally progresses into using a wide variety of software to produce, develop, and integrate high-quality custom content creation to digital signage.

See our content live on our website or YouTube!

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