Digital signage has changed the landscape of communication and advertising in the last decade. Now, more than ever, companies are using digital displays to capture customers’ and employees’ attention and improving their overall experience through custom digital signs and messaging.
What do we mean when we talk about “custom messaging”? This is content that can include anything from announcements, product descriptions, upcoming events, and performance metrics, just to name a few examples. And when deployed strategically, businesses can expect to further engage customers and get a leg up on their competition.
In this blog, we break down the benefits of digital displays. Keep reading to learn more!
With Digital Signage, Messaging is Flexible and Agile
With digital signs and displays, companies can update and deliver communications instantaneously to their target audiences. This can be done using a cloud-based CMS (content management system). The right CMS allows users to schedule content from their computer, laptop, or mobile device.
This flexibility and speed are crucial—especially if businesses need to deliver messaging across multiple locations at the same time. Where traditional print signage may have taken weeks or months to update, digital signage can be updated at a moment’s notice, ensuring that messaging and brand identity is consistent across multiple locations.
Another advantage to using digital signage software for scheduling digital content? Changes don’t have to be performed manually. End-users like managers or business owners can schedule content ahead of time, giving you the flexibility and freedom to plan your messaging based on the time of day, location, and other factors. This can be valuable if your business is running a sale at a specific time, or if you have digital menu boards that need to update between lunch and dinner menu options.
In addition to scheduling content, messaging can also change dynamically through a data source as well. For example, you may want to share your updated company performance metrics, or even real-time local information like traffic and weather.
Digital Signage Displays Increase Consumer Engagement
As individuals continue to rely more heavily on their mobile devices for communication, consumers feel even more inclined to interact and receive information from digital displays. A recent study showed that digital displays captured 400% more views than static displays and had a 47.7% effectiveness on brand awareness.
As a result, digital displays and content fosters customer engagement by providing them with the information they need to make decisions about their purchases. It also helps to develop trust with your business.
Another advantage of digital signage displays is that they can actively assist your customers through self-service options when an employee is not readily available. This is not only helpful for customers, but also for your employees as well.
Digital Signs Improve Customer Experience
Not only do digital displays inform and entice customers to make purchases, but they also entertain and give customers and employees a unique way to interact and connect with your brand. As digital signage continues to expand to more businesses and industries, consumers and business owners alike will continue to reap the benefits of these enhanced digital experiences.
Ready to Get Started With Digital Signage Displays? Freshwater Digital Is Ready to Help
For over a decade, Freshwater Digital has provided a full range of services for companies developing or operating digital signage networks. Our passion is helping businesses like yours create and manage successful and effective digital signage networks.
For more information on how Freshwater Digital can create a digital signage system to help meet your business’ needs, contact us today at [email protected]
Author: Tyler Eisaman
Maxwell, A. (2020, November 17). Digital Signage Statistics for 2021 That Prove It Works: Infographic. Screenfluence.com. https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/
N/A (2017, July 13). Using Interactive Digital Signage to Increase Customer Engagement. DigitalSignageToday.com. https://www.digitalsignagetoday.com/blogs/using-interactive-digital-signage-to-increase-custome r-engagement/